National Advertising Division Recommends T-Mobile Discontinue or Modify 20% Savings vs. ‘The Other Big Guys' Claim; T-Mobile to Appeal
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The National Advertising Division has recommended that T-Mobile US, Inc. discontinue or modify its advertising claim of 20% savings compared to competitors in markets where Spectrum Mobile operates. T-Mobile plans to appeal this recommendation.
January 09, 2025 | 2:15 pm
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NEGATIVE IMPACT
The National Advertising Division has recommended T-Mobile discontinue or modify its claim of 20% savings compared to competitors, which could impact its marketing strategy. T-Mobile plans to appeal.
The recommendation to change or discontinue the 20% savings claim could negatively impact T-Mobile's marketing strategy and consumer perception. The appeal indicates T-Mobile's disagreement, but the outcome is uncertain.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 90