Focus: Unilever's Indonesia headache worsens with boycott as local brands seize the day
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Unilever is facing a boycott in Indonesia, which is exacerbating its loss of market share in the country. The boycott is part of a larger movement against multinationals operating in Israel. This situation is allowing local brands to gain ground in Indonesia, Southeast Asia's largest economy.
January 09, 2025 | 5:30 am
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Unilever is experiencing a decline in market share in Indonesia due to a boycott related to its operations in Israel. This is benefiting local competitors.
The boycott against Unilever in Indonesia is directly impacting its market share, as local brands are seizing the opportunity to capture more consumers. This is likely to negatively affect Unilever's revenues in the short term.
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