BRANDS, MEET THE $10 TRILLION "ESCAPE ECONOMY"
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McCann Worldgroup Truth Central released a study at CES revealing that 91% of people globally seek escape from daily life, with technology playing a crucial role. This presents a $10 trillion opportunity for brands to engage in the 'escape economy.'
January 09, 2025 | 12:15 am
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POSITIVE IMPACT
Interpublic Group (IPG), parent company of McCann Worldgroup, could benefit from the new study highlighting a $10 trillion 'escape economy' opportunity for brands.
The study by McCann Worldgroup, part of IPG, highlights a significant market opportunity for brands to engage in the 'escape economy.' This could lead to increased demand for IPG's marketing services, potentially boosting its business.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80