Lighten Up! Dogfish Head Flips the Script on New Year's Resolutions, Celebrates New 30 Minute Light IPA on “Quitter's Day” with Beer Money & Other Rewards
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Dogfish Head Brewery is launching a new 30 Minute Light IPA and celebrating 'Quitter's Day' by rewarding those who abandon their New Year's resolutions early with beer money and medals.
January 08, 2025 | 3:45 pm
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Dogfish Head Brewery, part of The Boston Beer Company (SAM), is launching a new 30 Minute Light IPA and celebrating 'Quitter's Day' with rewards for early resolution quitters.
The launch of a new product, the 30 Minute Light IPA, and the associated marketing campaign for 'Quitter's Day' could boost brand visibility and sales for Dogfish Head, positively impacting The Boston Beer Company's stock.
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