The Days of Trend-Chasing Are Over: New Research from Sprout Social Reveals a Third of Consumers Think Jumping on Viral Trends is “Embarrassing” for Brands
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Sprout Social's 2025 Index indicates a shift in consumer expectations, with a third finding trend-chasing by brands on social media embarrassing. This suggests brands need to rethink their social media strategies.
January 07, 2025 | 2:15 pm
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Sprout Social's 2025 Index highlights a shift in consumer expectations, suggesting brands should avoid trend-chasing on social media. This could influence demand for Sprout Social's services as brands seek new strategies.
The research by Sprout Social suggests a significant change in consumer behavior, which may lead brands to seek new social media strategies. This could increase demand for Sprout Social's services, potentially benefiting their business.
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