Flashtalking by Mediaocean Integrates LiveRamp's RampID to Power Personalization and Performance without Cookies
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Flashtalking by Mediaocean has integrated LiveRamp's RampID to enhance ad personalization and performance without relying on cookies. This makes Flashtalking the first ad serving platform to utilize RampID for creative optimization and cross-device measurement.
January 07, 2025 | 2:15 pm
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POSITIVE IMPACT
LiveRamp's RampID integration with Flashtalking positions the company as a leader in cookie-less ad personalization, potentially boosting its market presence and adoption.
The integration of RampID with Flashtalking marks a significant step for LiveRamp in the ad tech industry, as it addresses the growing demand for cookie-less solutions. This could lead to increased adoption of LiveRamp's services, positively impacting its stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80