Online holiday spending rises nearly 9%, as deep discounts and AI-powered chatbots fuel purchases, Adobe data says
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Online holiday spending increased by 8.7% in November and December, driven by significant discounts and the use of AI-powered chatbots, according to Adobe Analytics. Consumers are increasingly waiting for key sales events to make purchases.
January 07, 2025 | 1:15 pm
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Adobe's data shows a significant rise in online holiday spending, indicating strong consumer engagement with digital shopping platforms. This could positively impact Adobe's business analytics and e-commerce solutions.
The increase in online spending suggests a growing reliance on digital shopping platforms, which could benefit Adobe's analytics and e-commerce solutions. The data highlights Adobe's role in providing insights into consumer behavior, potentially boosting its business prospects.
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