Ulta Beauty taps ‘instrumental' player in its comeback plans as its new CEO
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Ulta Beauty has appointed Kecia Steelman as its new CEO. Steelman, who became the company's COO in 2023, is seen as a key figure in Ulta's comeback strategy.
January 06, 2025 | 10:15 pm
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Ulta Beauty has appointed Kecia Steelman as its new CEO. Steelman, who became the company's COO in 2023, is seen as a key figure in Ulta's comeback strategy.
The appointment of Kecia Steelman as CEO is a significant leadership change for Ulta Beauty. Her previous role as COO and her involvement in the company's comeback plans suggest a positive strategic direction, likely boosting investor confidence.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100