Nu Skin Enterprises Announces Strategic Transaction of Mavely for $250 Million
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Nu Skin Enterprises Inc. (NYSE: NUS) has completed a strategic transaction through its subsidiary Rhyz Inc., selling its Mavely affiliate marketing platform to Later for $250 million. The deal includes cash and a minority equity stake in the combined Later/Mavely business.
January 03, 2025 | 11:15 am
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Nu Skin Enterprises has sold its Mavely platform to Later for $250 million, receiving cash and a minority equity stake in the new entity. This strategic move could enhance Nu Skin's financial position and focus.
The sale of Mavely for $250 million provides Nu Skin with significant cash and a stake in the combined business, potentially strengthening its financial position and allowing it to focus on core operations. This is likely to be viewed positively by investors.
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