‘Baby steps' toward retirement: Prudential gives Generation Beta a savings kick start and launches first-of-kind study
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Prudential Financial has launched a new initiative aimed at Generation Beta, those born between 2025 and 2039, by commissioning a report on future financial security. This initiative aims to provide a head start on retirement savings for this upcoming generation.

January 01, 2025 | 4:15 pm
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Prudential Financial has launched a new initiative targeting Generation Beta, focusing on future financial security and retirement savings.
Prudential's initiative to focus on Generation Beta and their future financial security could enhance its brand image and attract long-term customers, potentially boosting its stock price.
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