Turning Point Brands: Scaling An Alp With Tucker Carlson
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Turning Point Brands is experiencing a turnaround by reducing reliance on vaping products and entering the nicotine pouch market. The FRĒ brand has shown growth, and a joint venture with Tucker Carlson Media for a similar product, Alp, is promising. Zig-Zag is being repositioned amid competition.
December 31, 2024 | 12:00 am
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Turning Point Brands is reducing its reliance on vaping products and seeing growth in its nicotine pouch brand FRĒ. A joint venture with Tucker Carlson Media for a similar product, Alp, shows potential. Zig-Zag is being repositioned amid competition.
The company's strategic shift from vaping to nicotine pouches is showing positive results, with the FRĒ brand growing and a new product, Alp, in collaboration with Tucker Carlson Media, indicating further potential. Zig-Zag's repositioning efforts are also noteworthy.
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