Zacks Initiates Coverage of Better Choice With Neutral Recommendation
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Zacks has initiated coverage on Better Choice (BTTR) with a 'Neutral' rating. The company has reached a profitability milestone and is experiencing international growth, but faces challenges in liquidity.

December 24, 2024 | 4:00 pm
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NEUTRAL IMPACT
Zacks has initiated coverage on Better Choice (BTTR) with a 'Neutral' rating. The company has achieved a profitability milestone and is expanding internationally, but faces liquidity challenges.
Zacks' 'Neutral' rating suggests a balanced view of Better Choice's prospects. The company's profitability and international growth are positive indicators, but liquidity challenges may hinder short-term stock performance. The neutral rating implies no strong upward or downward pressure on the stock price in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 100