GRAMMY-WINNING ARTIST ALESSIA CARA PARTNERS WITH LENOVO AND INTEL FOR THE "MADE BY" CAMPAIGN, FEATURING A BEHIND-THE-SCENES MINISERIES AND EXCLUSIVE LIVE EXPERIENCE
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Lenovo and Intel have partnered with Grammy-winning artist Alessia Cara for the 'Made By' campaign, featuring a behind-the-scenes miniseries and exclusive live experience. This collaboration highlights Lenovo's technology and Intel's processors in the creative process of Cara's album trailer.
December 19, 2024 | 2:15 pm
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POSITIVE IMPACT
Intel collaborates with Alessia Cara and Lenovo in the 'Made By' campaign, highlighting their processors' role in creative projects.
Intel's involvement in a high-profile campaign with a popular artist can enhance its brand image and demonstrate the capabilities of its processors, potentially boosting sales.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Lenovo partners with Alessia Cara and Intel for the 'Made By' campaign, enhancing brand visibility and showcasing their technology in a creative setting.
The partnership with a Grammy-winning artist like Alessia Cara is likely to enhance Lenovo's brand visibility and appeal, potentially leading to increased consumer interest and sales.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80