IAS Announces Exclusive First-to-Market Partnership with Kwai for Business to Provide Content-Level Brand Safety and Suitability Measurement for Advertisers
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Integral Ad Science (IAS) has announced a partnership with Kwai for Business to offer content-level brand safety and suitability measurement for advertisers. This includes the launch of IAS's AI-driven Total Media Quality product suite for Kwai, providing viewability and invalid traffic measurement.
December 19, 2024 | 12:15 pm
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IAS has partnered with Kwai for Business to provide content-level brand safety and suitability measurement, enhancing its product offerings with AI-driven Total Media Quality for advertisers.
The partnership with Kwai for Business positions IAS as a leader in content-level brand safety and suitability measurement, potentially increasing demand for its services. The launch of the AI-driven Total Media Quality product suite could attract more advertisers, positively impacting IAS's stock price.
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