General Mills Completes Acquisition of Whitebridge Pet Brands' North American Premium Cat Feeding and Pet Treating Business
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General Mills has completed the acquisition of Whitebridge Pet Brands' North American premium cat feeding and pet treating business for $1.45 billion. This acquisition includes the Tiki Pets and Cloud Star brands and marks General Mills' fifth acquisition in the pet category.
December 18, 2024 | 10:15 pm
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General Mills has completed a $1.45 billion acquisition of Whitebridge Pet Brands' North American premium cat feeding and pet treating business, enhancing its portfolio with Tiki Pets and Cloud Star brands.
The acquisition of Whitebridge Pet Brands' business is likely to positively impact General Mills' stock in the short term as it expands its presence in the growing pet food market. The addition of Tiki Pets and Cloud Star brands enhances its product offerings, potentially leading to increased revenues.
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