Report: Instagram Set to Drive Half of Meta's Ad Revenue
Portfolio Pulse from
Instagram is projected to contribute half of Meta's advertising revenue in the U.S., with expected ad revenue exceeding $32 billion next year.
December 18, 2024 | 5:30 pm
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Instagram is expected to generate over $32 billion in U.S. ad revenue next year, making up half of Meta's ad revenue. This growth highlights Instagram's increasing importance to Meta's financial performance.
The report indicates a significant increase in Instagram's contribution to Meta's ad revenue, suggesting strong growth potential and a positive impact on Meta's financials. This is likely to boost investor confidence and positively influence Meta's stock price in the short term.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100