KATHERINE HEIGL ADMITS TO A LITTLE "GIGGLE DRIBBLE" IN NEW POISE® CAMPAIGN THAT AIMS TO HELP NORMALIZE WOMEN'S BLADDER LEAKS
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Katherine Heigl stars in a new Poise® campaign to normalize women's bladder leaks, highlighting that 50% of women experience this issue due to factors like perimenopause, menopause, and childbirth.
December 18, 2024 | 4:30 pm
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POSITIVE IMPACT
Kimberly-Clark, the parent company of Poise®, launches a campaign with Katherine Heigl to address and normalize bladder leaks in women, potentially boosting brand visibility and product sales.
The campaign with a well-known celebrity like Katherine Heigl can increase awareness and acceptance of Poise® products, potentially leading to higher sales. This positive marketing move is likely to have a favorable short-term impact on Kimberly-Clark's stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80