Instagram to make up more than half of Meta's US ad revenue in 2025, report shows
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Instagram is projected to generate over half of Meta Platforms' US ad revenue in 2025, as it enhances monetization strategies, according to Emarketer.
December 18, 2024 | 1:00 pm
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Instagram is anticipated to contribute over 50% of Meta's US ad revenue in 2025, indicating strong growth in monetization efforts.
The report highlights Instagram's increasing role in Meta's revenue, suggesting effective monetization strategies. This is likely to positively impact Meta's stock as investors may view this as a sign of strong future revenue growth.
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