EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising
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EDO and DoubleVerify have announced a partnership to deliver AI-powered optimization for Connected TV advertising, using DoubleVerify's DV Scibids AI technology to enhance ad performance and cost efficiency.
December 17, 2024 | 12:30 pm
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DoubleVerify partners with EDO to introduce AI-driven optimization for CTV advertising, leveraging its DV Scibids AI technology to improve ad performance and cost efficiency.
The partnership with EDO to introduce AI-driven optimization for CTV advertising is likely to enhance DoubleVerify's market position and attract more clients, positively impacting its stock price.
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