IAS Introduces New Quality Attention™ Optimization and Social Attention Measurement
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Integral Ad Science (IAS) has launched a new Quality Attention™ Optimization product in beta, allowing advertisers to optimize campaigns for high attention scores. IAS also announced a partnership with Lumen Research to offer Social Attention measurement, providing holistic reporting across social platforms and the open web.
December 17, 2024 | 12:15 pm
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POSITIVE IMPACT
IAS has introduced a new product, Quality Attention™ Optimization, and partnered with Lumen Research for Social Attention measurement, enhancing its offerings in media measurement and optimization.
The launch of a new product and a strategic partnership are likely to enhance IAS's market position and attract more advertisers, potentially boosting its stock price in the short term.
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IMPORTANCE 80
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