Nike's Q2 Earnings: I Expect The Margin Hit Will Be More Than 150bps
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Nike's stock has declined significantly, trading below pre-Covid levels. Recent data shows lackluster Black Friday sales, with a 2% decrease in footwear sales reported by Academy Sports, including Nike products. The upcoming results for Nike may be worse than anticipated.

December 16, 2024 | 6:45 pm
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Nike's stock has declined significantly, trading below pre-Covid levels. Recent data shows lackluster Black Friday sales, with a 2% decrease in footwear sales reported by Academy Sports, including Nike products. The upcoming results for Nike may be worse than anticipated.
Nike's stock is already trading below pre-Covid levels, indicating a negative trend. The reported 2% decrease in footwear sales during Black Friday, including Nike products, suggests weak consumer demand. This, combined with the expectation of worse-than-anticipated upcoming results, is likely to negatively impact Nike's stock price in the short term.
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