Innovent and Lilly Expand Collaboration Through Agreement on Commercialization Rights for Jaypirca® (pirtobrutinib) in Mainland China
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Innovent Biologics and Eli Lilly have expanded their collaboration with a new agreement for the commercialization of Jaypirca® (pirtobrutinib) in Mainland China. Innovent will handle importation, marketing, distribution, and promotion, while Lilly will focus on R&D and post-market medical affairs.
December 16, 2024 | 12:00 am
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Eli Lilly has entered into a new agreement with Innovent Biologics for the commercialization of Jaypirca® in Mainland China. This partnership allows Lilly to focus on R&D and post-market medical affairs, potentially enhancing its market presence in China.
The agreement with Innovent allows Eli Lilly to leverage Innovent's local expertise in marketing and distribution, potentially increasing Jaypirca®'s market penetration in China. This strategic move could enhance Lilly's revenue from the Chinese market.
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