adidas: Strong Potential For Growth Acceleration, But I Await More Evidence
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The article discusses Adidas' potential for growth acceleration but remains neutral due to its history of missing revenue guidance. Despite improvements in 1H24 and 3Q24, concerns remain about future performance. Management's positive outlook on certain portfolios and North American growth suggests potential for low-teens growth.

December 14, 2024 | 12:30 pm
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Adidas has shown improvements in 1H24 and 3Q24, but its history of missing revenue guidance from FY17-FY22 raises concerns. Management's positive outlook on certain portfolios and North American growth suggests potential for low-teens growth.
The article highlights Adidas' potential for growth based on recent improvements and management's positive outlook. However, the company's history of missing revenue guidance tempers enthusiasm, leading to a neutral stance until 4Q24 results are available.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 100