Altria Is Better Than Philip Morris Per The 10xEBT Rule
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The article compares Altria (MO) and Philip Morris (PM) using the 10xEBT rule, highlighting that Altria offers a more compelling pretax earnings yield due to its lower EBT multiple.
December 12, 2024 | 7:00 pm
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POSITIVE IMPACT
Altria (MO) is considered a better investment than Philip Morris (PM) based on the 10xEBT rule, with a lower EBT multiple and higher pretax earnings yield.
Altria's lower EBT multiple of 8.1x compared to Philip Morris's 15x makes it a more attractive investment under the 10xEBT rule, offering a higher pretax earnings yield of over 12%.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Philip Morris (PM) is less favored compared to Altria (MO) under the 10xEBT rule due to its higher EBT multiple and lower pretax earnings yield.
Philip Morris's higher EBT multiple of 15x compared to Altria's 8.1x results in a less attractive pretax earnings yield of 6.4%, making it a less favorable investment under the 10xEBT rule.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80