Reality check for VR: Omdia forecasts decline as Apple's entry fails to galvanize market
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Omdia's research indicates a decline in the consumer VR market in 2024, with headset sales dropping by 10% to 6.9 million units. Apple's entry into the market has not spurred growth.
December 12, 2024 | 2:45 pm
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NEGATIVE IMPACT
Apple's entry into the VR market has not stimulated growth, as the overall market saw a 10% decline in headset sales in 2024.
Despite Apple's entry into the VR market, the overall market experienced a decline in sales, indicating that Apple's presence did not have the expected positive impact. This could lead to a negative short-term impact on Apple's stock as investors may have anticipated a boost from VR sales.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80