Amazon targets influencer reviews on TikTok, YouTube, Instagram
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Amazon.com Inc. is intensifying its efforts to target paid reviews on social media platforms like TikTok, YouTube, and Instagram. The company is asking online shoppers to provide information about their product testimonials, aiming to curb the influence of paid reviews that merchants use for competitive advantage.
December 12, 2024 | 11:45 am
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Amazon is taking steps to address the issue of paid reviews on social media platforms, which could enhance its credibility and trust among consumers.
By targeting paid reviews, Amazon aims to improve the authenticity of product testimonials, which could enhance consumer trust and potentially lead to increased sales. This proactive approach may positively impact Amazon's reputation and stock price in the short term.
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