Spaceback and Roku Bring Free CTV Creative to Advertisers
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Roku is offering to cover the cost of CTV ad creative for advertisers who use Spaceback's Social CTV creative solution to launch their social media videos on Roku. This initiative aims to attract more advertisers to Roku's platform by reducing their creative costs.
December 11, 2024 | 3:30 pm
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Roku is partnering with Spaceback to cover the cost of CTV ad creative for advertisers using Spaceback's Social CTV solution. This move is likely to attract more advertisers to Roku's platform, potentially increasing its ad revenue.
By covering the cost of CTV ad creative, Roku is making its platform more attractive to advertisers. This could lead to increased usage of Roku's advertising services, potentially boosting its ad revenue and positively impacting its stock price.
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