Nexxen and MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimization Increases Lower Funnel Impact
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Nexxen and MAGNA released a report highlighting the importance of audience data in optimizing CTV ads, showing significant increases in search and purchase intent.
December 11, 2024 | 2:45 pm
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IPG Mediabrands' unit MAGNA, in collaboration with Nexxen, released a report showing the effectiveness of audience data in optimizing CTV ads, leading to significant increases in consumer intent metrics.
The report by MAGNA, a unit of IPG Mediabrands, highlights the effectiveness of using audience data in CTV ad optimization, which could enhance IPG's reputation and demand for its services, potentially boosting its stock price.
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