iHeartMedia Announces Adoption of Unified ID 2.0 Through Integration with The Trade Desk to Enhance Audio Advertising
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iHeartMedia has adopted Unified ID 2.0, an open-source identity framework from The Trade Desk, to enhance its audio advertising capabilities. This integration aims to provide better targeting, measurement, and attribution for advertisers.
December 11, 2024 | 2:30 pm
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POSITIVE IMPACT
iHeartMedia's adoption of Unified ID 2.0 is set to enhance its audio advertising capabilities, offering advertisers improved targeting and measurement tools.
The integration of Unified ID 2.0 is likely to improve iHeartMedia's advertising offerings, potentially increasing its attractiveness to advertisers and positively impacting its revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
The Trade Desk's Unified ID 2.0 framework is being adopted by iHeartMedia, which could enhance the framework's credibility and adoption in the audio advertising industry.
The adoption of Unified ID 2.0 by a major player like iHeartMedia could lead to increased credibility and wider adoption of The Trade Desk's framework, potentially benefiting its business.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70