Boston Beer Introduces a Line of Alcohol-Free Cannabis Cocktails
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Boston Beer Company has launched Emerald Hour, a new line of non-alcoholic cannabis cocktails, marking its entry into the cannabis beverage market.
December 11, 2024 | 1:45 pm
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Boston Beer Company has introduced Emerald Hour, a new line of non-alcoholic cannabis cocktails, expanding its product offerings into the cannabis beverage market.
The launch of Emerald Hour represents Boston Beer Company's strategic entry into the growing cannabis beverage market, which could attract new customers and diversify its product portfolio. This move is likely to positively impact SAM's stock price in the short term as it taps into a new market segment.
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