BOSTON BEER COMPANY LAUNCHES EMERALD HOUR, A NEW LINE OF NON-ALCOHOLIC CANNABIS COCKTAILS
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Boston Beer Company has launched a new line of non-alcoholic cannabis cocktails called Emerald Hour, now available in dispensaries across Ontario, aligning with the Dry January trend.

December 10, 2024 | 7:45 pm
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Boston Beer Company has launched Emerald Hour, a new line of non-alcoholic cannabis cocktails, in Ontario dispensaries, potentially boosting sales during Dry January.
The launch of Emerald Hour aligns with the Dry January trend, potentially increasing demand for non-alcoholic beverages. This strategic move into the cannabis market could attract new customers and boost sales, positively impacting Boston Beer Company's stock price in the short term.
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