MasterCraft Boat Company Announces Partnership with General Motors, Naming Chevrolet Silverado its Official Truck & Tow Vehicle
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MasterCraft Boat Company has announced a partnership with General Motors, designating the Chevrolet Silverado as its official truck and tow vehicle. This collaboration aims to combine the performance and reliability of both brands to enhance customer experiences.

December 10, 2024 | 6:15 pm
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General Motors has entered into a partnership with MasterCraft Boat Company, making the Chevrolet Silverado the official truck and tow vehicle for MasterCraft. This partnership highlights GM's focus on leveraging its Chevrolet brand in new markets.
The partnership with MasterCraft Boat Company positions GM's Chevrolet Silverado as a key vehicle in the boating industry, potentially boosting sales and brand recognition. This strategic move aligns with GM's goals to expand its market reach.
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