Ortega® Taps Schafer Condon Carter as New Agency of Record
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Schafer Condon Carter (SCC) has been appointed as the new agency of record for Ortega®, a leading brand in Mexican food products. This partnership aims to enhance Ortega®'s brand visibility and marks SCC's expansion in the food and beverage sector.
December 06, 2024 | 2:15 pm
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POSITIVE IMPACT
B&G Foods, Inc. (BGS), the parent company of Ortega®, may see a positive impact from the new partnership with SCC, which aims to enhance brand visibility and market presence.
The partnership with SCC is likely to enhance Ortega®'s brand visibility, potentially leading to increased sales and market share. As Ortega® is a significant brand under B&G Foods, this could positively impact BGS's stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80