British American Tobacco: New Glo Hilo Looks Like A Winner
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British American Tobacco's new Glo Hilo device, launched in Serbia, addresses consumer feedback and could drive growth. The device competes with Philip Morris' IQOS by improving on weight, size, heating technology, session time, and battery life.
December 04, 2024 | 10:30 pm
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British American Tobacco's new Glo Hilo device, launched in Serbia, addresses consumer feedback and could drive growth. The device competes with Philip Morris' IQOS by improving on weight, size, heating technology, session time, and battery life.
The launch of the Glo Hilo device shows BTI's commitment to innovation and addressing consumer needs, which could lead to increased market share and revenue growth. The improvements in the device make it a strong competitor against Philip Morris' IQOS, potentially boosting BTI's position in the market.
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