Experian Accelerates Identity and Activation Capabilities With Acquisition of Audigent
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Experian has acquired Audigent to enhance its identity and activation capabilities in the advertising industry, expanding its marketing data and identity capabilities.
December 04, 2024 | 4:45 pm
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Experian has acquired Audigent, enhancing its marketing data and identity capabilities in the advertising industry.
The acquisition of Audigent by Experian is likely to enhance Experian's capabilities in the advertising industry, potentially leading to increased business opportunities and revenue growth. This strategic move is expected to positively impact Experian's stock price in the short term.
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