Fan-Favorite 'Frosted Cinnamon Roll' Unwrapped as Pop-Tarts® Bowl Third Edible Mascot, Returning to Shelves Nationwide
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Pop-Tarts has announced the return of the Frosted Cinnamon Roll flavor as the third edible mascot for the Pop-Tarts Bowl, joining Frosted Hot Fudge Sundae and Frosted Wild Berry. Fans can enter a contest to win a piece of the winning edible mascot.
December 04, 2024 | 2:15 pm
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POSITIVE IMPACT
Kellogg Company, the parent company of Pop-Tarts, is reintroducing the Frosted Cinnamon Roll flavor as part of a marketing campaign for the Pop-Tarts Bowl, potentially boosting brand engagement and sales.
The reintroduction of a popular flavor as part of a marketing event can increase consumer interest and sales, positively impacting Kellogg's stock in the short term.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80