Omdia forecasts programming spend to rebound to $206bn by 2025 following challenging 2024
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Omdia forecasts a 5.3% growth in global programming spend, reaching $206 billion by 2025, with North America leading the resurgence with a 6.7% increase. This follows a challenging 2024 for the industry.
December 04, 2024 | 11:15 am
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POSITIVE IMPACT
Omdia's forecast of a 5.3% growth in programming spend by 2025, with North America leading, suggests a positive outlook for companies like TTGT involved in tech and media.
The forecasted increase in programming spend indicates a potential rise in demand for tech and media services, which could benefit TTGT. The focus on North America, where TTGT operates, further supports a positive impact.
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IMPORTANCE 60
RELEVANCE 50