OpenAI hires first marketing chief from Coinbase
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OpenAI has appointed Kate Rouch, formerly of Coinbase, as its first chief marketing officer. Rouch, who joined Coinbase in August 2021 and managed its Super Bowl ads, will now lead marketing efforts at OpenAI.
December 03, 2024 | 8:45 pm
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Kate Rouch, who played a significant role in Coinbase's marketing, including its Super Bowl ads, has left the company to join OpenAI as CMO.
Kate Rouch's departure from Coinbase could lead to a short-term disruption in its marketing strategy, potentially affecting brand visibility and customer engagement. This may have a slight negative impact on Coinbase's stock price.
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