Coca-Cola Doubles Down on Single-Use Plastic, Abandons Reduction and Reuse Goals in Wake of Stalled Plastic Treaty Negotiations
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Coca-Cola has abandoned its goals to increase reusable packaging and reduce virgin plastic use following stalled UN plastic treaty negotiations. The company now aims to increase recycled plastic use to 30-35% and ensure the collection of 70-75% of bottles and cans by 2035.
December 03, 2024 | 6:15 pm
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Coca-Cola has shifted its sustainability strategy, abandoning goals to reduce virgin plastic use and increase reusable packaging. The company now focuses on increasing recycled plastic content and collection rates.
Coca-Cola's decision to abandon its previous sustainability goals may affect its brand image and investor perception regarding environmental responsibility. However, the new targets for recycled plastic use and collection rates may mitigate some negative impacts. The overall short-term stock impact is likely neutral as the market digests these changes.
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