PubMatic Expands its Collaboration with Western Union to Unlock New Commerce Media Opportunities
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PubMatic is expanding its collaboration with Western Union to enhance commerce media opportunities. This partnership will leverage PubMatic's SSP to provide advertisers with access to Western Union's multicultural audience and premium inventory.
December 03, 2024 | 3:15 pm
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PubMatic is enhancing its partnership with Western Union to improve commerce media opportunities, providing advertisers with better access to diverse audiences through its SSP.
The expansion of the partnership with Western Union is likely to positively impact PubMatic by increasing its service offerings and enhancing its value proposition to advertisers. This could lead to increased revenue opportunities and market presence.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80