IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS
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Integral Ad Science (IAS) is expanding into China to provide advanced measurement solutions for global advertisers, focusing on invalid traffic, fraud, and brand safety. This move includes establishing a subsidiary in China to support local advertisers.
December 03, 2024 | 1:15 pm
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Integral Ad Science is expanding into China to offer advanced measurement solutions, including invalid traffic and fraud detection, to global and local advertisers.
The expansion into China represents a significant growth opportunity for IAS, as it taps into a large market with increasing demand for advanced ad measurement solutions. This move is likely to enhance IAS's revenue potential and market presence, positively impacting its stock price in the short term.
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