Formula 1 Has a New Friend in General Motors
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Formula 1 will add an 11th team in 2026, owned by General Motors (GM). This deal, following contentious negotiations, is beneficial for both parties, providing GM with significant exposure.
December 02, 2024 | 4:45 pm
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General Motors will own the 11th Formula 1 team starting in 2026, providing the company with significant exposure and marking a strategic expansion into motorsports.
The addition of a Formula 1 team owned by GM is a strategic move that enhances GM's brand visibility and aligns with its expansion goals. The exposure from participating in a global sport like Formula 1 can positively impact GM's brand and potentially its stock price.
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