Diageo, MADD, the NFL and Uber Team Up to Launch "Take a Minute. Make a Plan.
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Diageo North America, MADD, the NFL, and Uber have launched a campaign called 'Take a Minute. Make a Plan.' to promote responsible drinking and prevent impaired driving. The initiative was unveiled during National Impaired Driving Prevention Month.
December 02, 2024 | 4:30 pm
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POSITIVE IMPACT
Diageo North America partners with MADD, NFL, and Uber to launch a campaign promoting responsible drinking and preventing impaired driving.
The partnership with prominent organizations like the NFL and Uber enhances Diageo's corporate responsibility image, potentially boosting its brand reputation and consumer goodwill.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Uber collaborates with Diageo, MADD, and the NFL to launch a campaign encouraging responsible drinking and preventing impaired driving.
Uber's involvement in the campaign aligns with its mission to provide safe transportation, potentially enhancing its public image and increasing user trust.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70