MERRELL, BIG BROTHERS BIG SISTERS OF AMERICA DESIGN ICONIC HIKER TO FOSTER INCLUSIVE OUTDOOR EXPERIENCES
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Merrell has partnered with Big Brothers Big Sisters of America to design an exclusive version of the Moab Speed 2 shoe, aiming to promote inclusive outdoor experiences and mentorship.
December 02, 2024 | 2:30 pm
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POSITIVE IMPACT
Merrell, a brand under Wolverine World Wide, has partnered with Big Brothers Big Sisters of America to create an exclusive Moab Speed 2 design, promoting outdoor inclusivity.
The partnership with BBBSA and the launch of an exclusive product can enhance Merrell's brand image and potentially boost sales, positively impacting Wolverine World Wide's stock.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80