Amazon bets big on interactive ads during NFL game
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Amazon is focusing on increasing consumer engagement by introducing interactive ads during the streaming of its second Black Friday NFL game. This move aims to boost shopping activity directly through the ads.
November 27, 2024 | 7:30 pm
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Amazon is leveraging its NFL game streaming to introduce interactive ads, aiming to increase consumer shopping activity. This strategy could enhance Amazon's advertising revenue and consumer engagement.
Amazon's introduction of interactive ads during a high-profile NFL game stream is likely to increase consumer engagement and shopping activity, potentially boosting its advertising revenue. This strategic move aligns with Amazon's goal to enhance its advertising business.
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