Instagram takes on Snapchat with new location-sharing feature
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Instagram, owned by Meta, is launching a new location-sharing feature via direct messages, aiming to compete with Apple's 'Find My' and Snapchat's Snap Map.
November 25, 2024 | 5:00 pm
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NEGATIVE IMPACT
Snapchat faces new competition from Instagram's location-sharing feature, which could impact user engagement with Snap Map.
Instagram's new feature directly competes with Snapchat's Snap Map, potentially reducing user engagement on Snapchat. This could negatively impact SNAP's stock in the short term as investors react to increased competition.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80