NAD Finds Certain Claims for Mott's Fruit Flavored Snacks Supported or Outside NAD's Jurisdiction; Recommends General Mills Discontinue or Modify Other Claims
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The National Advertising Division (NAD) has recommended that General Mills modify or discontinue certain claims about the fruit and vegetable content and nutritional benefits of Mott's Fruit Flavored Snacks, following a challenge by competitor PIM Brands, Inc.
November 25, 2024 | 2:15 pm
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General Mills has been advised by the NAD to modify or discontinue certain claims about Mott's Fruit Flavored Snacks. This could impact the brand's marketing strategy and consumer perception.
The NAD's recommendation to modify or discontinue claims could lead to changes in marketing strategies for Mott's Fruit Flavored Snacks, potentially affecting consumer trust and sales. This regulatory action may have a short-term negative impact on General Mills' stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80