Procter & Gamble doubles down on China's TikTok to reverse sales slump
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Procter & Gamble is intensifying its marketing efforts on China's Douyin app to boost sales, particularly for its Pantene shampoo, which is leading growth in the hair care segment on the platform.
November 22, 2024 | 6:00 pm
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Procter & Gamble is focusing on China's Douyin app to enhance its marketing strategy and reverse a sales slump, with Pantene showing strong growth.
Procter & Gamble's strategic focus on Douyin, a major Chinese shopping app, is likely to positively impact its sales, especially for Pantene, which is already leading growth in the hair care segment. This move is expected to reverse the sales slump.
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