Orange 142 Introduces Emerging Channels Council to Guide SMBs in Retail Media, Social Media, and Connected TV
Portfolio Pulse from
Orange 142, a division of Direct Digital Holdings, has launched the Emerging Channels Council to assist small and mid-sized businesses in utilizing emerging advertising channels like Retail Media, Social Media, and Connected TV. This initiative aims to provide strategic guidance and best practices for SMBs.
November 22, 2024 | 3:00 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Direct Digital Holdings, through its division Orange 142, has launched the Emerging Channels Council to guide SMBs in using Retail Media, Social Media, and Connected TV. This move could enhance DRCT's market position in digital marketing solutions.
The launch of the Emerging Channels Council by Orange 142, a division of Direct Digital Holdings, is a strategic initiative to strengthen its offerings in digital marketing solutions for SMBs. This could lead to increased demand for DRCT's services, positively impacting its market position and potentially its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90