Yum China CEO: Innovating to offer customers 'emotional value'
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Yum China is focusing on product innovation to provide 'emotional value' to customers as Chinese consumers become more cautious with spending due to economic challenges.
November 21, 2024 | 9:00 am
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Yum China is focusing on product innovation to provide 'emotional value' to customers as Chinese consumers become more cautious with spending due to economic challenges.
Yum China's strategy to innovate and offer 'emotional value' is a proactive approach to counteract the potential negative impact of reduced consumer spending in China. This could help maintain or even boost customer engagement and sales, positively impacting short-term stock performance.
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